Tuzla Towing & Roadside Assistance

Designing around the need for roadside help

We designed Işıklar Oto Yardım’s Tuzla Towing website around the questions people ask when they need help on the road: Which areas are covered, what help is available and how can I get in touch? An orange and black visual identity, towing photography and prominent contact options make the service clear from the first screen.

A page structure informed by local search intent

We considered high-intent searches such as “Tuzla çekici” (Tuzla towing), “oto çekici” (vehicle towing) and “yol yardım” (roadside assistance) when planning the information architecture. Towing, recovery, roadside assistance and vehicle transport have separate service pages. Coverage, Aydınlı and Istanbul pages complement information about Tuzla and nearby Pendik, Gebze, Çayırova and Darıca.

A meaningful hierarchy of service and location content provides a foundation for local SEO, helping visitors and Google understand the business and its coverage. The structure was designed to support the goal of attracting more qualified visitors from local organic searches.

Quick contact on mobile

Phone calls and location sharing through WhatsApp are available from the first screen. A fixed contact bar on mobile keeps these options accessible while visitors explore services or frequently asked questions. Fast loading and ease of use were design priorities, shaping a conversion-focused journey that helps people get in touch when assistance is needed.

Website design and launch scope

COSMOKOD’s work on this project covers website design and launch. The client manages ongoing Google visibility and SEO activities.